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The Legend of The Brave


The real test of courage is how someone reacts when faced with true danger. A moment arose in 1263 that would test the mettle of every man in a hunting party that accompanied King Alexander III of Scotland. During the hunt, a stag charged at the King, and of all the men there only one acted, Colin of Kintail, Chief of the Clan Mackenzie. He speared the stag in its forehead, crying out ‘Cuidich ‘n’ Righ’, Gaelic for ‘Save the King’ as he struck.

The act of saving King Alexander III’s life would prove to be a defining moment for Colin of Kintail, the Clan Mackenzie and in the history of The Dalmore.

King’s Reward

The saying ‘fortune favours the brave’ has never been truer than for Colin of Kintail. As a sign of gratitude for saving his life, King Alexander III awarded him the lands of Eilean Donan and the motto ‘Luceo Non Uro’, which translates to ‘I Shine, Not Burn’. But most importantly Colin of Kintail and his Mackenzie clan were given the right to bear a 12-pointed Royal Stag as their crest.

1867. The MacKenzie brothers take over The Dalmore

After establishing The Dalmore and running it for 28 years, Alexander Matheson decided in 1867 it was time to pass on the distillery to new owners. Andrew and Charles Mackenzie stepped forward, bringing with them not only the iconic 12-pointed Royal Stag emblem, which has adorned every bottle of The Dalmore since, but also a formidable desire for success. Their passion for creating an even better whisky would fuel a whole new era for The Dalmore.

Forever standing Apart

At The Dalmore we’re proud to push boundaries and we’ve stayed true to our courageous heritage by continuing to stand apart and defy convention. Our fearlessness is evident in every single expression of The Dalmore from the bold creativity of King Alexander III, to the adventurousness of The Constellation Collection, and the individuality of The Paterson Collection.